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Is There a Right and a Wrong Way?

Is There a Right and a Wrong Way in Business? Finding What Works for You

As business owners, we spend a lot of time wondering whether there is a right and a wrong way in business.

The right way to market.

The right way to network.

The right way to manage our time.

The right way to train our teams.

The right way to grow our business.

But what if the question isn’t whether something is right or wrong?

What if the better question is whether it works for you?

Is there a right and a wrong way in business? Sometimes there is, but far more often the answer depends on the person, the situation, and the outcome they are trying to achieve.

Learning This Lesson the Hard Way

For a long time, I assumed there was a correct way to do almost everything.

If somebody else was successful, surely I should copy what they were doing.

If an expert recommended a system, surely I should follow it.

If everyone else seemed to be doing something one way, surely that was the right way.

The trouble is that life isn’t that simple.

People are different.

Businesses are different.

Circumstances are different.

What works brilliantly for one person may be completely unsuitable for somebody else.

I’ve seen this in my own life too. I tend to learn by throwing myself into something and figuring it out as I go. Tom often prefers to research first and understand the options before making a decision. Neither approach is automatically right or wrong — they’re simply different. The same applies in business. What matters isn’t whether someone else’s system works for them; it’s whether it works for you.

Different notebooks, pens and planning tools showing that people work in different ways — The best system isn’t the one everyone else uses. It’s the one that works for you.

The Dog Training Example

I’ve seen this with Leo.

Ask ten dog trainers how to solve a problem and you may receive ten different answers.

Some approaches suit one dog perfectly.

Others don’t.

Some methods fit the owner’s lifestyle.

Others don’t.

The goal isn’t to prove one trainer right and another wrong.

The goal is to find an approach that works for the dog and the owner standing in front of them.

Business is often exactly the same.

Advice Isn’t One-Size-Fits-All

This is where the question “is there a right and a wrong way in business?” becomes particularly relevant, because different approaches can produce equally successful results.

Business advice can be incredibly valuable.

But it should never replace thinking.

Someone might tell you to post on social media every day.

Someone else may recommend weekly content.

Another person may suggest avoiding social media altogether.

Who’s right?

Potentially all of them.

Potentially none of them.

The answer depends on your goals, your capacity, your audience and your priorities.

The Cost of Chasing the Perfect Method

Many business owners become stuck because they’re searching for certainty.

They spend months researching.

Comparing.

Learning.

Planning.

Waiting until they’re confident they’ve found the perfect approach.

But there often isn’t a perfect approach.

There is only the next sensible step.

Sometimes progress comes from trying something, learning from it, and adjusting as you go.

Different Doesn’t Mean Wrong

Understanding that there isn’t always a right and a wrong way in business can remove a huge amount of pressure and uncertainty.

One of the most useful lessons I’ve learned is that different and wrong are not the same thing.

Someone may organise their diary differently.

Run meetings differently.

Market differently.

Network differently.

Train differently.

Lead differently.

That doesn’t automatically make them wrong.

It simply means they’ve found an approach that works for them.

Consider Advice Carefully

Advice is precious.

Experience is valuable.

Learning from others can save enormous amounts of time and frustration.

But advice should be considered, not blindly followed.

Ask yourself:

Does this suit my situation?
Does this align with my values?
Does this fit my goals?
Do I have the capacity to do this well?
Will this genuinely help me move forwards?

If the answer is yes, great.

If not, it’s perfectly acceptable to take a different path.

Final Thoughts

When asking whether there is a right and a wrong way in business, it helps to separate ethical principles from personal preferences and working styles.

There are certainly wrong ways to do some things.

Dishonesty is wrong.

Treating people badly is wrong.

Breaking promises is wrong.

But beyond those fundamentals, many business decisions aren’t about right and wrong at all.

They’re about fit.

The best systems, processes and habits are often the ones that work consistently for you.

So before asking whether something is the right way, ask a different question:

“Is this the right way for me?”

Because that’s often the answer that matters most.

The most successful business owners often stop asking whether there is a right and a wrong way in business and start asking whether their chosen approach genuinely works for them.

When Is Sharing Not Caring?

We often hear the phrase “sharing is caring.”

Most of the time, that’s true.

Sharing knowledge helps people learn.

Sharing opportunities helps people grow.

Sharing experiences helps people avoid mistakes.

But sometimes, sharing isn’t caring at all.

Sometimes, despite the best intentions, sharing simply creates more work, more decisions, and more pressure for the person on the receiving end.

The Sicily Holiday That Wasn’t Really About Sicily

Recently, I found myself trying to organise a holiday.

Like many group decisions, accommodation options started appearing.

One suggestion became two.

Two became five.

Five became ten.

Everyone involved was trying to help.

Nobody was being difficult.

Nobody was trying to make things harder.

In fact, everyone was doing exactly the opposite.

They were sharing options because they cared.

The problem was that every new option created another decision.

Every link needed opening.

Every property needed comparing.

Every suggestion required thought and consideration.

Instead of getting closer to a decision, the decision was getting bigger.

Leo the rescue dog standing at patio doors deciding whether to go outside into the garden — Sometimes the hardest part isn’t finding more options—it’s choosing one.

The Hidden Cost of More Choices

We often assume that more options are better.

More information.

More possibilities.

More flexibility.

But every option comes with a hidden cost.

It requires time.

It requires attention.

It requires mental energy.

And all three are limited resources.

The more options somebody has to process, the more work you’ve unintentionally handed back to them.

This Happens in Business Too

This isn’t just about holidays.

It happens in business every day.

A business owner asks for a recommendation and receives twenty possibilities.

A client asks a simple question and receives a detailed list of every possible answer.

Someone asks for advice and ends up with so many suggestions they don’t know where to start.

The intention is usually generous.

The outcome is often overwhelm.

Sometimes what people need isn’t more information.

They need clarity.

Helping Isn’t Always About Adding More

When we’re trying to help, it’s easy to think our role is to contribute more.

Another idea.

Another suggestion.

Another option.

Another possibility.

But sometimes the most valuable thing we can do is reduce the choices.

Narrow the field.

Make a recommendation.

Help somebody move forwards.

Because progress rarely comes from having endless options.

Progress comes from making decisions.

Protecting Time and Energy

One thing I’ve become increasingly aware of is that every decision has a cost.

Not a financial cost.

A mental cost.

Decision-making takes energy.

Research takes energy.

Comparison takes energy.

If somebody is already busy, overwhelmed, or carrying a heavy workload, adding more options may not be helping at all.

It may simply be creating another task they didn’t need.

A Better Question

Before sharing something, it can be helpful to ask:

“Am I making this easier or harder?”

Sometimes the answer is obvious.

Sometimes it isn’t.

But it’s a useful question to consider.

Because caring isn’t about how much information we provide.

It’s about whether the information genuinely helps.

Final Thoughts

Sharing can absolutely be caring.

But only when it serves the person receiving it.

Sometimes sharing knowledge is helpful.

Sometimes sharing opportunities is helpful.

Sometimes sharing experiences is helpful.

And sometimes the kindest thing we can do is stop searching for more options and support a decision that’s already good enough.

Because often what people need most isn’t another possibility.

It’s permission to move forwards.

Connection Doesn’t Mean Communication Every Day

One of the biggest myths in business is that staying connected means being in constant contact.

It doesn’t.

Many business owners fall into the trap of believing they need to reply immediately, check messages constantly, attend every conversation, and keep every communication channel active at all times.

The result?

A never-ending stream of notifications, interruptions, and distractions that leave very little time for meaningful work.

Being connected and communicating are not the same thing.

Vegetable garden showing different plants growing steadily through regular care and attention over time — Healthy growth doesn’t require constant checking — just consistent care.

The Pressure to Always Be Available

Modern technology has made it easier than ever to stay in touch.

Emails arrive instantly.

Messages appear on multiple platforms.

Social media notifications demand attention.

Video calls can be scheduled within minutes.

The expectation can quickly become that everyone should be available all the time.

But just because somebody can contact you instantly doesn’t mean they need an instant response.

Nor does it mean you are providing a better service by constantly interrupting yourself.

Constant Communication Has a Cost

Every interruption requires your brain to switch gears.

You stop what you are doing.

Read the message.

Process the request.

Decide whether to respond.

Then attempt to return to your original task.

Repeat that dozens of times throughout the day and it becomes difficult to make real progress on anything important.

Many business owners describe feeling busy all day but struggling to identify what they have actually achieved.

Often the culprit isn’t a lack of effort.

It’s too much communication.

Staying Connected Doesn’t Require Constant Contact

Think about the people who matter most in your life.

Friends.

Family.

Long-term clients.

Professional contacts.

You probably don’t communicate with all of them every single day.

Yet the connection still exists.

The relationship remains strong because it is built on trust, consistency, and mutual understanding rather than constant conversation.

The same principle applies in business.

A client doesn’t need daily updates if they know the work is progressing.

A networking contact doesn’t need weekly messages to remember who you are.

Relationships are strengthened by quality interactions, not simply quantity.

Communication Should Have a Purpose

Good communication solves problems.

Provides information.

Builds trust.

Creates clarity.

Poor communication often does the opposite.

It creates noise.

Not every email requires an immediate response.

Not every message requires a conversation.

Not every update needs a meeting.

Sometimes the most effective communication is waiting until you have something useful to say.

Create Space for Meaningful Work

If your day is filled entirely with responding to other people’s requests, there is very little room left for your own priorities.

That doesn’t mean becoming unresponsive.

It means creating healthy boundaries around your communication.

Checking emails at set times.

Turning off unnecessary notifications.

Scheduling focused work periods.

Allowing yourself time to think before responding.

These small changes can dramatically improve both productivity and wellbeing.

Connection Is About Relationships, Not Frequency

The strongest relationships are rarely built on constant communication.

They are built on trust.

Reliability.

Consistency.

And showing up when it matters.

You don’t need to communicate every day to stay connected.

Sometimes the best thing you can do is step away from the notifications, focus on the work that matters, and trust that genuine relationships can withstand a little silence.

Enough Is Enough When… Enough Is Enough

One of the challenges of self-employment is knowing when to stop.

Not when to give up.

Not when to lower your standards.

Not when to stop caring.

Simply when to recognise that something is good enough and it is time to move on.

Many business owners struggle with this because there is always one more thing that could be improved.

One more tweak.

One more edit.

One more check.

One more hour.

The problem is that if everything can always be improved, nothing ever feels finished.

But How Do You Know What Is Enough?

That is the difficult question.

Enough might be:

The situation
Your mindset
How you are feeling
Your gut instinct
Your health
Where you spend your time
Where you spend your money
Your activities
Your ambition
Your goals

The answer is different for every person and every situation.

What feels enough for one business owner may feel completely inadequate to another.

The danger comes when you become so focused on finding the perfect answer that you never make a decision at all.

The Cost of Constant Improvement

Perfection has a habit of disguising itself as productivity.

You convince yourself that you are working.

You are researching.

Checking.

Comparing.

Tweaking.

Refining.

Preparing.

But sometimes all that activity is simply delaying a decision.

A website sits unpublished because it is not quite ready.

A service never launches because there is still more work to do.

A proposal stays in drafts because it could be improved further.

Meanwhile, opportunities pass by while you are still trying to make things perfect.

Enough Is Often a Moving Target

What was enough six months ago may not be enough now.

That is normal.

Businesses evolve.

People grow.

Goals change.

The important thing is recognising that “enough” is not a fixed destination.

It is a decision.

A conscious choice to say:

“This is good enough for where I am today.”

You can always improve something later.

You cannot get back the time spent endlessly revisiting the same decision.

Black shepherd-type dog standing at patio doors looking out into the garden, representing reflection, decision-making, and knowing when to move forward. — Sometimes the hardest decision is recognising you’ve done enough and it’s time to move forward.

Learning to Trust Yourself

Sometimes the hardest part is trusting your own judgement.

Trusting that you have done enough research.

Written enough words.

Spent enough money.

Made enough improvements.

Prepared enough.

Because eventually there comes a point where no amount of extra checking will provide certainty.

You simply have to decide.

And that decision is often what moves your business forward.

A Question Worth Asking

If you are stuck on something right now, ask yourself:

Am I genuinely improving this, or am I delaying a decision because I am uncomfortable making it?

The answer may tell you everything you need to know.

Because sometimes enough really is enough.

And recognising that can be one of the most productive decisions you make.

When Does Flexibility Become a Problem in Business?

Flexibility is often seen as a positive in business.

Being accommodating.
Being easy to work with.
Giving people options.
Trying to make things convenient.

And in many cases, that flexibility is genuinely helpful.

But there comes a point where “being flexible” quietly starts creating stress, uncertainty, and extra mental load — especially when you’re self-employed.

Because flexibility isn’t always free.

Sometimes, it comes at the expense of your time, your energy, and your ability to properly focus on your own work.

Illustration of a black shepherd-type dog standing at a crossroads path with multiple direction choices, representing decision-making and flexibility in business. — Sometimes too many options create stress, delays, and hidden mental load.

The Hidden Work Behind “No Rush”

On the surface, offering someone multiple dates or saying “no problem, let me know what suits you” sounds simple enough.

But often, what sits underneath that is:

mentally holding diary space,
checking emails repeatedly,
waiting for confirmation,
keeping conversations half-open in your head,
delaying other plans “just in case”,
and carrying around a task that technically isn’t finished.

That’s the hidden workload people rarely talk about.

The practical task may only take five minutes.
The mental load can last days.

Too Many Options Can Create More Delays

Sometimes, flexibility actually makes decision-making harder.

When people are offered endless alternatives, no urgency, and no clear next step, decisions can drift.

You follow up.
You check in.
You offer another time.
Then another.
Then another.

Meanwhile, the task remains mentally active for you the entire time.

I recently found myself in exactly that position.

A customer was struggling to confirm a suitable call time, so I offered several alternatives and tried to be as accommodating as possible.

But 24 hours later, there was still no confirmed time.
No confirmed call link.
No clear decision.

And I realised something important:

I had spent far too much mental energy holding space for something that still hadn’t actually moved forward.

Self-Employment Makes This Harder

When you work for yourself, you don’t have separate departments managing schedules, follow-ups, or client communication.

You are the system.

Which means unresolved decisions don’t just sit in a shared inbox somewhere.

They sit with you.

They follow you into the next task.
The next meeting.
Sometimes even into your evenings and weekends.

That’s why boundaries around time and decision-making matter far more in self-employment than many people realise.

Because every open loop takes energy.

Flexibility Shouldn’t Mean Constant Availability

There’s a difference between being supportive and becoming permanently “on standby.”

And many self-employed people accidentally slide into that habit because they genuinely want to help.

We worry about appearing difficult.
We don’t want to inconvenience people.
We want to provide good service.

But constantly reshuffling yourself around uncertain decisions can quietly become exhausting.

Especially when it happens repeatedly.

Clarity Is Kinder Than Endless Flexibility

Ironically, people often make decisions faster when there’s structure.

A clear deadline.
A limited set of choices.
A simple next step.

Too much flexibility can sometimes create hesitation rather than progress.

And that’s something I’m learning to get better at myself.

Not by becoming rigid or difficult — but by recognising that my time and mental capacity matter too.

It Only Took Action When It Suited Me

Eventually, I stopped waiting for the situation to resolve itself.

I stopped mentally hovering over it.

And I simply took action at a time that worked for me.

The moment I did that, the mental weight lifted almost immediately.

Not because the task disappeared.
But because the uncertainty did.

Final Thoughts

Flexibility is valuable.

It helps businesses feel human.
It builds relationships.
It can create a much better customer experience.

But flexibility without boundaries can quietly become overwhelming.

Especially when you work for yourself.

Because your energy, focus, and mental capacity are resources too.

And protecting those resources isn’t selfish.

It’s part of running a sustainable business.

Listening to Your Body in Self-Employment

There’s a strange badge of honour in self-employment sometimes.

People proudly talk about long hours, skipped lunches, working late into the evening, answering messages at all hours, and “powering through” exhaustion like it’s some kind of business achievement.

But your body keeps score.

Listening to your body in self-employment is one of the most overlooked skills a business owner can develop.

Leo walking on the beach while reflecting on listening to your body in self-employment — Sometimes the most productive thing you can do is step away and breathe.

And eventually, it starts whispering.

Then nudging.

Then shouting.

The problem is that many self-employed people are brilliant at listening to customers, deadlines, family members, networking contacts, business coaches, suppliers, and social media “experts”…

…but absolutely terrible at listening to themselves.

I know because I’ve done it too.

Listening to Your Body in Self-Employment Starts Earlier Than You Think

One of the hardest things about self-employment is that there’s no built-in stop point.

No manager telling you to take annual leave.

No HR department reminding you to log off.

No colleague noticing you’re running on fumes.

When you work for yourself, the responsibility sits with you.

Which sounds empowering… until you realise you can accidentally work yourself into the ground while convincing yourself you’re “just busy.”

Sometimes your body notices long before your brain catches up.

You become snappy.

Your concentration drops.

Simple tasks suddenly feel overwhelming.

You stop sleeping properly.

You feel permanently behind.

Your shoulders ache.

You lose patience.

You reread the same email three times.

And yet somehow, many of us still respond with:

“I just need to push through this week.”

The Danger of Ignoring the Warning Signs

Ignoring your body doesn’t make you stronger.

It usually just delays the crash.

And the frustrating part is that self-employed people are often the worst for this because we care deeply about what we do.

We don’t want to let clients down.

We don’t want to lose momentum.

We don’t want to miss opportunities.

So we keep going.

But there’s a huge difference between being committed to your business and sacrificing yourself for it.

Your business cannot run well if the person running it is exhausted, resentful, overwhelmed, or unwell.

At some point, sustainability matters more than hustle.

Listening Isn’t Laziness

This is the part many people struggle with.

Rest feels uncomfortable.

Slowing down feels guilty.

Taking a proper break can feel “unproductive.”

But listening to your body isn’t laziness.

It’s maintenance.

If your car dashboard lit up with warning lights, you wouldn’t stick tape over them and continue driving across the country pretending nothing was wrong.

Yet many business owners do exactly that with themselves.

Headache? Ignore it.

Exhausted? Another coffee.

Brain fog? Work longer.

Emotionally drained? Push harder.

Eventually your body forces the conversation you were avoiding.

Self-Employment Gives Freedom — But Also Responsibility

One of the reasons many people become self-employed is flexibility.

Freedom.

Choice.

The ability to work in a way that suits them better.

But freedom without self-awareness can become dangerous.

Because when there are no enforced boundaries, you have to build your own.

That might mean:

Taking an actual lunch break
Finishing work at a sensible time
Scheduling recovery time after intense periods
Saying no to work that pushes you beyond capacity
Working with your energy instead of against it
Accepting that productivity changes day to day
Building a business that supports your life instead of consuming it

None of these things make you weak.

In fact, they usually make you more effective long term.

Sometimes the Most Productive Thing You Can Do Is Pause

This is something I’ve had to learn repeatedly.

Sometimes the answer isn’t another spreadsheet.

Or another late night.

Or forcing yourself through a task while your brain has completely checked out.

Sometimes the most productive thing you can do is:

Go outside
Eat properly
Sleep
Stop staring at the screen
Take the dog out
Sit quietly for ten minutes
Admit you’re overloaded
Ask for help

Because clarity rarely appears when you’re running on empty.

Your Business Needs You Functional — Not Burnt Out

A sustainable business isn’t built by permanently ignoring your own needs.

Listening to your body in self-employment isn’t a luxury. It’s part of running a sustainable business.

It’s built by understanding your capacity.

Understanding your energy.

Understanding when you need support.

And understanding that you are not a machine.

Self-employment gives incredible freedom.

But freedom works best when paired with honesty.

Honesty about what’s working.

Honesty about what isn’t.

And honesty about what your body has been trying to tell you for weeks.

Because if you don’t listen early… eventually your body tends to make sure you listen later.

If your business feels heavy right now, it may not mean you’re failing.

You may simply be overloaded.

Sometimes an outside perspective, a structured plan, or a few hours of support can make a huge difference before burnout properly hits.

That’s exactly the kind of support I offer through Focus Guru — helping small business owners regain clarity, capacity, and breathing space before everything becomes overwhelming. Please get in touch and give me 15 mins of your precious time!

The sooner you start listening to your body in self-employment, the easier it becomes to avoid burnout and make better decisions for both yourself and your business.