Even with today’s variety of instant messaging systems, sending emails is still one of the best ways to keep in touch. You can send instructions, entertainment, information, product updates, special offers, vouchers and more, directly into your customer or prospective customer’s inbox.
Your customer doesn’t need to remember to visit your website or Facebook page to find out what’s happening and you don’t need to phone them. They can read your emails at their leisure at any time of the day or night.
Some of my clients use emails to generate new business and others use emails to send topical information. It’s possible to send your latest blog by email, or an extract encouraging people to visit your website to find out more.
Several clients have asked for my help setting up a mailing list and showing them how to make it work for them. I’d like to share some of the steps with you now and if you’d like a 121 training session via Zoom, please click this link and book your Focus Guru Power Hour.
“Rachael has been amazing helping me set up mailing campaigns for my Sammy Rambles books and dragons! She walked through all the steps from creating the account to importing contacts and sending a test email. I feel confident I can send my own mailshots after my Focus Guru Power Hour.” – Jenny Leggott, Transcend Zero
Step 1 – Creating Your Account
You may already have a Mailchimp account, but if you don’t then I will walk through the steps to create your own account where you can manage all of your mailshots and contacts. This takes just a few minutes and you’ll have your own dashboard set up to manage your campaigns. If preferred, I can manage a Mailchimp account on your behalf if you’d like to outsource this aspect of your online marketing.
Step 2 – Adding Contacts
If, like me, you’ve been to lots of 4Networking meetings you’ll probably have collected contact details for customers and prospective customers from all around the world. Hopefully you’ll have followed up with many of these new friends and contacts and, if you have their permission, they can be added to your “Mailchimp Audience”, either one address at a time or imported using a CSV file. This ensures you meet GDPR requirements. When adding addresses, I recommend setting up “tags” which can be used later in your campaigns send relevant mailshots to targeted groups of people.
Step 3 – Setting Up A Campaign
This is the exciting part! You’ve set up your account and imported your contacts. Next, it’s time to create an email to send to your chosen recipients (using the tags we set up earlier). There are two ways you can do this, either by sending a one-off email using “Create Email” or using “Campaigns”. If you’re anticipating sending regular emails, I recommend using Campaigns as this will save time in the future. In the Focus Guru Power Hour I’ll also make sure you’re confident creating engaging HTML or Text emails using the built-in design templates where you can add pictures and use different fonts, colours and text sizes.
Step 4 – Scheduling Mailings
Have you got an upcoming product launch? Or would you like to send a mailshot at a particular time on a particular day? You might want to send your mailshot at 3am so it can be opened during early business hours in America. There are many reasons why it makes sense to schedule a mailshot and Mailchimp has this facility. I call it “using your time twice” where you can make the best use of your time with multiple activities taking place at the same time.
Step 5 – Analysing Your Results
This is my favourite part where I show you the direct results of your mailshot. It’s where you can view the success (or limitations) of your campaign. Are you curious who has read your correspondence? Do you want to know if they clicked on an image or a link in your message? The real-time reports give you the information you need to measure the success of your mailshot. You can drill down to individual subscribers and follow their progress from opening the email to clicking a link to ordering a service or asking for more information.
“I was really impressed with Rachael’s knowledge of Mailchimp and how she helped make it easy to keep in touch with my customers. I’d definitely recommend the Focus Guru Power Hours to anyone who wants to learn more about Mailchimp and set up their own campaigns.” – Jenny Leggott, Transcend Zero
If you’d like to book a Focus Guru Power Hour to set up (or review) your Mailchimp mailing lists, please click this link to book now. I run 121 workshops via Zoom on a number of different business tools designed to free up your time to do the things you want to do, when you want to do them. Let’s get started! Book your Focus Guru Power Hour today!
Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way