The Power of LinkedIn For Your Business
Are you making the best use of LinkedIn for your business? It’s a social media platform that, when used to it’s potential, can really accelerate the way you keep in touch with your ideal customers. From a personal viewpoint, since implementing some simple changes to my LinkedIn profile, I’ve noticed a huge improvement in engagement from my target audience.
I’d like to share some tips and help you to do the same. I cover these tips and more in my Focus Guru LinkedIn Power Hour which is available to business owners and employees in companies of all sizes and turnovers.
First, I’d like to ask why you’re choosing LinkedIn above the other social media platforms. Is it because LinkedIn has more of a “business feel” than the other platforms? Is it because you feel you need to be on there? Either way, LinkedIn is widely recognised as “the place to be” for business connections, industry news and work opportunities.
Make The Most Of Your Connections
In my Focus Guru LinkedIn Power Hour I’ll share with you how to make the most of your existing connections and how to find new people to connect with. I’ll also share the best ways to interact with your connections to make sure they know you exist and you’re “top of mind” when it comes to thinking about your products and services.
Some of your connections will be your silent audience, the people who are watching from a distance. You may never know which of your posts attracts their interest and it could be several months or even years before they need you.
An example of this is an email I received from a 3rd level LinkedIn connection. A 3rd level connection is someone who’s heard about me via two other people. They are two people away from knowing me directly. Yet, this person wanted my help with a time management issue. They got in touch and I was able to solve a problem for them. This is the power of LinkedIn!
Add Value Every Time
One of the most important tips I’d like to share is to make sure each time you post on LinkedIn you’re adding value to your audience. It could be a “Top Tips” article like the ones here on Focus Guru. It could be a “shout out” for someone who’s helped you. Or it could be letting people know about a new product or service, but not necessarily a “buy my stuff” post, which many people find off putting.
In my Focus Guru LinkedIn Power Hour I teach you not only how to add value to your posts, but also how you can add value to your connections’ posts too. It all helps to build that “Meet, Like, Know, Trust” which in turn leads to recommendations, referrals and sales.
“I always say if you get one gem from any training then it is worth the time and the money spent. If you attend one of Rachael’s Power Hours, I am sure you will feel the same as me – time and money – VERY well spent.” – Martin Duddridge, Autolease Ltd.
To book your Focus Guru Power Hour, please check out the group sessions page.