January 2020 - Focus Guru

How becoming an Arbonne Independent Consultant helped me achieve more in my life.

We’re all looking for ways to get fitter and stay healthier, especially at this time of year when post-Christmas coughs and colds are everywhere around us. In previous years, it felt as though every germ, bug and lurgy was waiting around the corner trying to ambush me. But not anymore. There’s been a small but significant difference which I’d like to share with you.

You may have already heard of Arbonne and you may already be using their products. But if you haven’t, then please let me explain how this company has transformed my life in the last few months.

B Corporation Flourishing after 40 years

To start at the beginning, Arbonne is a world-leader in skincare, bath and body, nutrition and hair products used by men, women and children all around the world. You may already be using their products in your daily skincare routine. You may keep a fizz stick in your handbag to beat the mid-afternoon energy slump or have an Arbonne scented candle burning while you relax in the bath.

But if you haven’t heard of Arbonne, then please let me explain how I got involved and the genuine difference Arbonne has made for me. Put simply, I owe my involvement in becoming an Arbonne Independent Consultant to Vivien Hamilton, a lady I connected with online via LinkedIn, then met in person when I invited her to a 4Networking meeting.

Vivien’s company, Life Transformed with Arbonne, is a hugely successful business centred around providing Arbonne solutions to customers with different needs. From setting up Life Transformed with Arbonne to provide a flexible income after having children, Vivien now has a team of 28 people, including me.

I listened to Vivien’s story and learned how she was looking for an opportunity to have an income that would give her and her family choices in life and time together. These are things I wanted to achieve too, and I am sure there are many people in the same situation.

We chat most days via WhatsApp and Vivien drops in ideas to promote the gluten-free, 100% vegan certified products, in easy to achieve activities, such as running a pop-up shop, like the one I ran just before Christmas at Wet Led in Macclesfield.

I also talk about the sustainably sourced Arbonne products at the business networking meetings I attend. Over the last few months it has been interesting seeing people’s reactions to the different products I can offer. Some people are sceptical, and others can see the real-world benefits from changing to a holistic approach to beauty, health and wellbeing in their daily lives.

I asked Vivien for a quote to share in this blog about how she sees my role in her team and how I can grow with Arbonne to develop my business. This is what she said:

“I think Rachael will be really successful, she takes action and is very organised. She follows through on everything she says she will do. I can see her building her own team in the future and helping others succeed too.” – Vivien Hamilton, Life Transformed with Arbonne.

My aim is to share the knowledge I have gained in health, beauty and nutrition to help others. I have seen great results through friends and colleagues who have more energy and more vibrancy after changing to using Arbonne products. For my business clients, I can recommend Arbonne products as gifts for key clients and employee rewards.

There are many opportunities for me to promote Arbonne products as they can be used by all of us, old or young, male or female. I am grateful to have met Vivien Hamilton and to have discovered the philosophy embracing the connection between a healthier mind and a stronger body.

If you would like to know more about Arbonne and the products designed to improve your quality of life, please contact me either by emailing rachael@rachaelchiverton.co.uk or by telephoning 07756 772950. I will work with you to make small changes that will make a big difference.

How to take your existing business skills successfully into different ventures and different markets.

Having a “job for life” is something that’s rare in today’s world. Changes in the economy, general uncertainty and advances in technology are some of the reasons why “safe jobs” in many traditional industries are changing. New jobs are often advertised as zero hours contracts, shift work, or temporary assignments.

This shift in corporate thinking has filtered down to local businesses and I’m sure it has prompted a surge in both men and women taking on self-employment to create a secondary income. It’s not uncommon to meet someone employed in one job who also runs their own business as a side-line to bring in some extra cash.

This has lots of different rewards and many people carve out a lucrative income and flexible, family-friendly lifestyle, by working for themselves following tried and trusted methods. Instead of being seen as a supplementary income, with the right organisation and attitude, the sky is the limit. What may have started out as a side-line or hobby can become a primary source of income for many people.

I’m talking about my work as an Arbonne Independent Consultant through which I have discovered a way to complement my existing work and extend the range of products and services I can offer my clients. I am able to use my business skills in accounting, customer service, organisation and administration, to put together ideas and strategies to help individuals and business owners alike.

If you’ve heard of Arbonne, you’ll know the principles behind this world-leader in nutrition, skincare, bath, body and hair products. But, there’s more. Through using the products myself I was invited to join an Arbonne team. This was the launchpad for me to use my existing business skills to organise events and showcase the products to potential customers.

Then to prove Arbonne is an excellent opportunity for men and women to be involved, I introduced my friend Jon Smythe from Smooth Design to the range of products and discussed the potential for running events together.

Jon’s background in graphic design enables him to create powerful, eye-catching images for his clients. He also has many years of experience in network marketing, successfully promoting a range of healthcare products to an audience in the UK and abroad. With consumer interest shifting, Jon agreed to try the Arbonne products for himself.

Then following our conversations, Jon was impressed with the products and the company ethos enough to become an Arbonne Independent Consultant himself, switching from the healthcare products he had previously promoted and transferring his skills to the new market.

I asked Jon for a quote to share in this blog about how I’ve helped him transfer from promoting his previous products across to Arbonne and join the team with me. This is what he said:

“I first met Rachael when she was known as “The Contracts Lady”, helping business owners with their legal documents and terms and conditions. Rachael is extraordinary as an accountability partner. It’s what she’s best at. She’s efficient and organised and will help you achieve anything you need to do, when you need to do it. Whatever I say to Rachael I need done she will make sure I get it done.” – Jon Smythe, Smooth Designs.

Through our individual work and regular collaborations creating pop-up shops and other events, Jon and I are pleased to see the impact of Arbonne products, such as the fizz sticks and skin creams, being used on a daily basis by new and existing customers.

I find talking about the benefits between a healthy body and a healthy mind are so intrinsically linked that you cannot have one without the other. I am organising several events this year and looking for people to join me, either to try the products or to hear more about the lifestyle benefits.

If you would like to know more about the sustainably sourced, gluten-free, 100% vegan certified products in the Arbonne range, including the popular fizz sticks that beat the afternoon energy slump, please contact me either by emailing rachael@rachaelchiverton.co.uk or by telephoning 07756 772950. Together we can make a big difference using your existing skills in different markets.

Does Social Media Make A Difference To Your Business?

It’s hard to remember a time when social media, Facebook, Twitter, Instagram etc., was just used for social interactions. You’d post a photo of your dinner, or your cat, you might keep a journal, or share a joke. Your online friends were people you knew well, people you went to school with or who lived in the same town. Social media was a smaller pool of information with a limited reach and audience.

However, studies carried out in 2019 suggest there are 3.48 billion people using social media on mobile devices with a growth of 297 million users, a year-on-year addition of over 10%. That’s a lot of people you could put your message in front of and social media is now an integral part of most businesses marketing strategies.

For many people, social media is also an essential part of everyday life. Checking for new activity and commenting on recent posts is probably one of the first things many business owners do each day, along with making a cup of coffee and checking emails. You don’t even need to be in the office to do this as social media platforms are available 24×7 on your smartphone and tablet.

If this sounds strange, just consider these key reasons why business owners need social media:

You have access to an instant global audience across multiple platforms.
You can connect directly with potential customers using targeted marketing.
Social media can influence whether people buy your products and services or not.

Going back to the idea of posting a photo of your dinner on social media, if this is done from a business perspective, it can have a substantial impact on the person viewing the post. If, for example, your business is in the fitness industry, a photo of a healthy meal along with a motivational message or special offer could prompt an enquiry from someone. This could lead to them buying a product, visiting your gym, or trying your health programme. All from a photo of your dinner.

Other examples include videos of car journeys to advertise car manufacturers, garages, taxi firms and travel companies. Before and after photos are popular with business owners demonstrating how their hair, make-up and skin care products can transform your look and your confidence. We are very receptive to visual stories and these are extremely successful ways to market almost any product or service.

Social media is an invitation to interact with people from anywhere in the world. If you can post regular, interesting, educational, informative, or simply fun messages, you’ll soon attract a loyal following of people keen to hear what you have to say next.

This is the key to becoming visible online. If you think of the 3.48 billion people online, it can be daunting to start thinking how you can stand out and how you can attract new customers. Simply by delivering regular posts targeted to users on via Facebook, LinkedIn, Twitter and Instagram, you can maximise the impact of your marketing budget.

This is where I can help. If you’re stuck thinking what to write or worried people won’t see what you’ve posted, I can help. I’ve recently launched a new service called “A Post A Day” designed to take away the stress of creating content and scheduling it across the social media platforms.

So, if you’d like to get your message in front of as many people as possible, please give me a call on 07756 772950 or visit http://getfocus.guru/a-post-a-day and let’s get started.