If you’ve ever opened LinkedIn with a feeling of dread at all the notifications you’ve received, all the posts you’ve been tagged in and all the connection requests from people you’ve never heard of, then you’re probably experiencing LinkedIn Overwhelm.
Experience LinkedIn Overwhelm
LinkedIn Overwhelm is a very real problem. There’s a huge pressure to expand your network of connections. The theory is that if you have a large network, you’ll gain more customers, or if you have a large network, you’ll get more reactions, comments and shares. But this isn’t necessarily the case. Yes, having a large network is beneficial, but only if they are your target audience.
I talk about finding and understanding your target audience in my Focus Guru LinkedIn Power Hour. It’s important to know who you’re putting your message in front of. Otherwise you might end up posting about the amazing washing machines you sell to people who’ve already bought them or talking about red cars to an audience who want blue cars.
This is where having the right audience is important. You need to find the people who are actively looking for what you do as they will be the captive audience for the stories you want to share. These are the people who are most likely to interact with your posts and read your articles. Getting this right can relieve you of some of the symptoms of LinkedIn Overwhelm.
How do you manage Linked In Overwhelm?
The question is, how do you make it manageable and avoid overwhelm on LinkedIn?
LinkedIn Overwhelm is a big problem for many people. I explain more about this in my Focus Guru LinkedIn Power Hour, where I help business owners and employees build a structure for managing LinkedIn to make the most of this social media platform. This is important because LinkedIn is still the primary social media platform for business use and plenty of business gets done through posts, articles, messages and phone calls.
It’s easy to experience overwhelm on LinkedIn, but also easy to find a solution. LinkedIn one of the world’s largest social media platforms used daily by millions of people across the world. Even within a small network of connections you may find there are dozens of posts every hour. Every post takes a little brain power, either reading through the post or checking whether the post needs to be read or scrolled past. Every small decision to read or scroll past uses our energy.
What fears does this create?
We have a fear of missing out. We fear other people are using LinkedIn better than we are. We want to be seen and can fear we haven’t been listened to. There’s also a fear that if we’re not ever-present on LinkedIn that we will fade into oblivion.
These are the fears which lead to overwhelm.
You may have already experienced these fears.
Maybe you know someone who has LinkedIn Overwhelm?
Whether you are new to LinkedIn or a regular user who wants to learn more about LinkedIn please consider booking a Focus Guru 121 Power Hour where I can share my LinkedIn tips and strategies for managing your time effectively on the LinkedIn social media platform.
To book your Focus Guru LinkedIn Power Hour, please book a free 30 minute call and let’s get started.
Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way, www.getfocus.guru