It’s hard to remember a time when social media, Facebook, Twitter, Instagram etc., was just used for social interactions. You’d post a photo of your dinner, or your cat, you might keep a journal, or share a joke. Your online friends were people you knew well, people you went to school with or who lived in the same town. Social media was a smaller pool of information with a limited reach and audience.
However, studies carried out in 2019 suggest there are 3.48 billion people using social media on mobile devices with a growth of 297 million users, a year-on-year addition of over 10%. That’s a lot of people you could put your message in front of and social media is now an integral part of most businesses marketing strategies.
For many people, social media is also an essential part of everyday life. Checking for new activity and commenting on recent posts is probably one of the first things many business owners do each day, along with making a cup of coffee and checking emails. You don’t even need to be in the office to do this as social media platforms are available 24×7 on your smartphone and tablet.
If this sounds strange, just consider these key reasons why business owners need social media:
- You have access to an instant global audience across multiple platforms.
- You can connect directly with potential customers using targeted marketing.
- Social media can influence whether people buy your products and services or not.
Going back to the idea of posting a photo of your dinner on social media, if this is done from a business perspective, it can have a substantial impact on the person viewing the post. If, for example, your business is in the fitness industry, a photo of a healthy meal along with a motivational message or special offer could prompt an enquiry from someone. This could lead to them buying a product, visiting your gym, or trying your health programme. All from a photo of your dinner.
Other examples include videos of car journeys to advertise car manufacturers, garages, taxi firms and travel companies. Before and after photos are popular with business owners demonstrating how their hair, make-up and skin care products can transform your look and your confidence. We are very receptive to visual stories and these are extremely successful ways to market almost any product or service.
Social media is an invitation to interact with people from anywhere in the world. If you can post regular, interesting, educational, informative, or simply fun messages, you’ll soon attract a loyal following of people keen to hear what you have to say next.
This is the key to becoming visible online. If you think of the 3.48 billion people online, it can be daunting to start thinking how you can stand out and how you can attract new customers. Simply by delivering regular posts targeted to users on via Facebook, LinkedIn, Twitter and Instagram, you can maximise the impact of your marketing budget.
This is where I can help. If you’re stuck thinking what to write or worried people won’t see what you’ve posted, I can help. I’ve recently launched a new service called “A Post A Day” designed to take away the stress of creating content and scheduling it across the social media platforms.
So, if you’d like to get your message in front of as many people as possible, please give me a call on 07756 772950 or visit http://getfocus.guru/a-post-a-day and let’s get started.