Following up 121 or 1 to many?
I’ve talked lots about the benefits of following up after networking meetings and I’d like to share two different strategies to help you make the most of your follow-ups without experiencing overwhelm or getting distracted by…Squirrels!
When I attend a new networking meeting, I know I’ll meet around twenty people each time. Over the course of a week I might meet over a hundred new people plus catching up with people I’ve already met. Without a proper follow-up strategy in place it could be very time consuming and difficult to keep track of who asks for more information and who wants to order from me.
If someone doesn’t want my services or need them right now, I can also keep track of potential opportunities where I can recommend that person to speak with other people that I’ve met networking. An example of this would be recommending a mortgage advisor or removal company to someone looking to move home or office, or a mechanic to someone who needs help with their car.
Having lots of networking contacts helps you become a problem solver, simply by connecting people together who might not have met each other. To make the most of your contacts, it’s important to follow up with them regularly, adding value with each conversation.
“I attended Rachael’s Follow Up training session and afterwards I felt motivated and immediately implemented some of the things we discussed. I will be back to carry on and will book a further Follow Up session!” – Liz Johnson, Pet Health and Welfare Specialist
There are two main strategies for following up and these are 121 Follow Ups and One To Many Follow Ups. They each have value and can be used successfully depending on how much time you can invest in your follow-ups and how you prefer to carry out your follow-ups.
121 Follow Ups
As the name implies, you’re following up one to one, you and the other person. This is a great way to continue a 121 meeting and find out more about the other person. It offers you the chance to get to know someone better and consequently find out if they want or need what you do, or whether they can be someone you can recommend or refer to another of your networking contacts in the future.
In my Focus Guru Networking Follow Up Power Hour I talk more about the power of 121 Follow Ups and how you can implement technology solutions to make your follow up process simple and stress-free.
One To Many Follow Ups
A “One To Many” follow up typically involves a generic message talking about what you do and how people can find out more. You can also include a call to action and a special offer or a time-limited offer, as well as your website and social media links.
One of the most successful ways to do this is to address a problem your contacts might be having and show them how your product or service can remove the problem and/or the cause of the problem. You can write this in the content of your message and track which of your contacts opens the message and what they do next. With many mailing list solutions you’ll also have access to see whether they click on the links inside your message as well.
I cover making the most of your message tracking information in my Focus Guru Power Hour and highlight exactly how important it is to know your numbers when carrying out a methodical follow-up process to maximise your time, energy and resources when following up.
“Rachael led the session well and is a patient teacher. I recommend giving one of these informative sessions a go.” – Liz Johnson, Pet Health and Welfare Specialist
Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way